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Media Toolkit – Contact Your Local Media

The media in your community is an important way to get the message out.

Local newspapers and radio stations are read and listened to by many people in your community. The stories they cover – and the way those stories are told – not only help to raise public awareness about issues, but can also change the way people think about them.

They are also great ways to let people in your community know about events that you’re organizing – like public forums, rallies, letter writing campaigns, and more.

1) Connecting with Your Local Newspaper

 From writing letters to the editor, to getting an op-ed published, to simply getting a reporter to cover your story in the paper, connecting with local newspapers can be quick and easy.

2) Using Local Radio Stations

 Especially in smaller centres, local radio stations are listened to by many people and have great reach. From covering the local news, to airing your views on phone-in shows, local radio is a must for getting the message out.

3) Sending a Press Release

One way to get the message to the media is by sending out a press release. It can go to newspapers or the local radio station, or any other media outlet you choose. Use our tips for how to put together a great release.

4) Using the Internet

More and more people use the internet to get their information and news. And many connect with friends and family through the internet. And many people also use the internet to connect with friends, co-workers, and family.

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